Virgin America go Bananas
Those lucky lads and lasses at Virgin America sure are in for a lovely treat. Last week San Francisco-based label Banana Republic unveiled their new uniforms for the Virgin America crew and we at Field Grey reckon that airline staff around the globe are going to be more than just a little bit jealous.
Banana Republic’s range of no-frills Virgin America uniforms is inspired, rather than obsessed, by the world of aviation. The result is a clean, modern collection tied together by the colours of Virgin America, which becomes ever more apparent when the crew model their new threads in the Virgin America lounge – see picture for proof that the colours match. Female flight attendants are gifted with luxurious leather jackets and cheeky red trench coats – simultaneously smart, practical and sexy – and the outfits are designed to be customisable through reversible belts and optional neckties. We love the ‘professional traveller’ feel of the new uniform and although a tiny part of us mourns the traditional embroidery and heavy decoration of a good ol’ fashioned pilot’s uniform, BR’s understated pilot is a brave move into modernity (he’s the guy in the middle by the way).
As well as looking super chic, Field Grey is pleased to report that the uniform has been designed with day-to-day activities of the cabin crew firmly in mind. Shirts have a little extra length so that they stay tucked in when flight attendants reach up to store items in the overhead locker, and skirts and trousers also feature a little rubberised grip to properly secure them in place – meaning minimal risk of your delicious in-flight meal being served with a side of tummy.
With a cracking new uniform that is both fashionable and functional, we bet Virgin America’s crew are on cloud nine. (Sorry).
And if you’re thinking about filling in a flight attendant application form just to get in on the action then never fear – Banana Republic are launching a travel themed autumn collection in-flight and in selected US stores on August 7th 2012.
If you really can’t get enough of these new uniforms you may well want to travel back in time via YouTube to March 2012 when Virgin America hosted a fashion show debuting Banana Republic’s ‘Mad Man’ collection – at 35,000ft, on an actual flying Virgin America plane, with actual passengers (and a few lucky bloggers). Come fly with BR? We would.
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